References are extremely important to every business in the service industry. These testimonials act as proof that a customer believes in a business and its mission. Honaro provides both a platform for clients to post online opinions, and place to for them to attach documents, for a paper version.
Online opinions provide a client with the opportunity to learn what people think of a company. This goes a long way in aiding their purchasing decisions. A reservation engine takes this one step further, and empowers your client to make that decision without ever leaving your company's website.